For Lake District businesses · Coming soon
Put your business on the map.
Upfell walkers are out on the fells most weekends. Sponsored challenges send them to your door.
A free coffee and a flapjack
The Fellside Café, Keswick
How it works
Your business on the map
We add your business to the Upfell map where users can see your profile, story, photos and directions.
You set a challenge
You choose the fells for users to capture, and we set the challenge up for you in the app.
Walkers earn your reward
Walkers who finish the challenge unlock your reward - a free coffee, 20% off etc. They show you the voucher, and that’s it.
What walkers see
Your business lives in the same app walkers use to plan their day and capture fells. Here’s an example café in Keswick.
On the map
Your pin sits among the fells walkers are planning to climb.
Your page
Your story, photos, where to find you, and the challenge you’ve set.
The reward
Unlocked when the last fell is captured, ready to show at your counter.
No tech on your side.
We set everything up with you. A walker finishes the challenge, shows you the voucher on their phone, and you hand over the reward.
- No codes to manage.
- Your till stays as it is.
- You don’t install anything.
Get in touch
Run a café, pub or shop in the Lakes? It’s free to get on the map. Tell us a bit about your place and where you are, and we’ll be in touch to get you setup.


